Now you see what the dealer sees.
Real invoice pricing, fair target prices, and out-the-door estimates with tax and fees — on every new and used listing in the country.
Sample listing · 2026 Honda CR-V Sport
Pro unlocked- Sticker
- $36,495
- Real invoice
- $33,820
- Target OTD
- $36,140
-$2,675
Incl. taxes & fees
Watch · CarMatch expert
What the showroom would rather you not know
First-day Pro tips
- Sort any search by ‘Days on lot’ — old inventory negotiates softer.
- Compare real invoice across three nearby dealers before you reach out.
- Paste any listing URL into Ask CarMatch for an instant Pro breakdown.
The full toolkit, in plain English.
Six things you can do today that you couldn’t yesterday.
Everything Pro just unlocked
Real dealer invoice
The wholesale price on every new listing — what dealers actually paid.
Look for the blue Pro panel on any VDP.
Target prices
What most buyers in your zip are actually closing at.
Live on every listing with nearby comps.
Out-the-door estimates
Sticker plus your state tax, plate, doc fee, and dealer add-ons.
Auto-calculated from your zip code.
Holdback + dealer cash
The hidden margin dealers earn on top. Now you see it too.
Surfaced on eligible new listings.
Days on lot
Old inventory negotiates softer. Sort any search by it.
Filter the sidebar on shop-cars.
Unlimited Ask CarMatch
Ask anything about any car, paste any listing URL, no daily caps.
Open Ask CarMatch from anywhere.
Three things to try right now.
Each takes a minute or less. Skip what you already know.
Open a real listing
See the Pro panel on a CR-V near you. About 30 seconds.
Start now →
Ask for a target price
Paste any car URL and get the OTD it should close at.
Start now →
Save a search
We’ll alert you when matching cars list or drop in price.
Start now →
Pick up where it counts.
Pro pricing on every listing
Invoice, target prices, and OTD estimates on 5M+ new and used cars.
More ways to win the deal.
Ready when you are.
Add AI Negotiator · $49.99
An AI agent negotiates while you stay anonymous
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Add Concierge · $999/car
A seasoned pro runs the entire deal
Sourcing, negotiation, paperwork, delivery. White-glove from a real human on the inside.
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- •Dedicated expert assigned to you
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- •Trade-in, financing, and delivery included
Talk to us
(888) 555-0142
Real humans, Mon–Fri, 9–5 CT. No phone trees.
Live chat
Open a chat
Most questions answered in under 5 minutes during business hours.
Manage billing
Subscriptions & receipts
Update payment, download invoices, or cancel anytime.
Built by people who’ve spent years inside dealerships — now making sure no one walks in unprepared. Welcome to the inside.